GROWTH AND PROSPECT OF PRIMARY CO-OPERATIVE MARKETING SOCIETIES IN INDIA

Primary co-operative societies has been playing significant role to develop the rural marketing in India. This paper analyses that the growth and prospects of primary co-operative marketing in India. In year 1994-1995 to 2009-2010 i.e. 8,628 and 7,202 growth of Primary agriculture co-operative marketing is increasing at decreasing rate. There is share capital and membership growth of primary co-operative
societies is progressive in year 1994-1995 to 2009-2010 i.e. 1,780.2 and 3,403.2. In year 2009-2010 employment generations through primary co-operative marketing are 38,942. It is clear from the fact that, at  present primary co-operative marketing societies are still good for the development of rural area in Indian co-operative market. The present paper analyses the growth and prospect of primary co-operative societies
in India. The period of the study is based on secondary data. The main theme of this paper is growth and prospect of primary co-operative marketing societies in primary agriculture co-operative marketing, share capital and membership of primary co-operative marketing and employment generation through primary cooperative
societies.